1.03 - Marketing Communication Policy

Policy Number - 1.03

Approved: 09/16/2025

Purpose

Kansas City Kansas Community College (KCKCC) is expected to provide accurate and effective marketing and communication consistent with the College mission and strategic priorities. Coordination of all internal and external marketing and communication is key to the success of KCKCC’s branding efforts.

Scope

This policy applies to all College programs, departments, offices, faculty, staff, and students.

Policy Statement

The Marketing and Institutional Image division is charged with the leadership and oversight of all official college marketing and communication channels. Specifically, this policy is subject to any activity related to logos and visual identity, style, advertising, public relations, crisis communication, distribution of mass email, printing, and graphic design. The Vice President of Marketing and Institutional Image, or their designee, must approve all items and designs prior to purchase, publication, or posting by College programs, departments or offices. All entities will follow the official branding guidelines when creating materials for the College.The Marketing and Institutional Image division is responsible for media relations and working with news media. Media inquiries about the College and its operations should be referred to the Vice President ofMarketing and Institutional Image, or their designee, to coordinate with the media outlet and determine the appropriate spokesperson. The Marketing and Institutional Image division publishes all official media releases to news outlets.

Employees may directly respond to requests from the media regarding their research, teaching, or professional expertise. In such cases, the Marketing and Institutional Image division should be notified as soon as possible.