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Marketing

Associate in Applied Science

Dean: Dr. Marvin Hunt

Coordinator: Karen Gaines

A 2.0 (C) overall grade point average must be achieved in all coursework and a 2.0 (C) or better in all Business core and specialty courses.

This program is intended to serve students employed as supervisors or junior executives in various areas of business. Opportunities are provided to combine classroom instruction with planned on-the-job training to enable students to advance toward a career goal.

The program is firmly committed to providing opportunity for leadership development, social and civic awareness, and increased understanding of the world of work. Students who enroll in this program may transfer to a four-year college, but they are required to fulfill all degree requirements of the transfer institution.

Since the transferability of courses will vary depending on the specific four-year institution, it is strongly recommended that if students are intending to transfer to a four-year institution, they must consult with the transfer institution and with their respective KCKCC advisor before enrolling in order to determine the transferability of their courses. It is the student's responsibility to follow the transfer requirements established by his/her transfer institution.

General Education Requirements

College Requirement - All first time degree-seeking students who score 73 or above on the COMPASS reading exam are required to take HUDV0100, First Year Experience. All degree-seeking students who score below 73 on the COMPASS reading exam will take HUDV0101, Strategies for Academic Excellence/Lifelong Learning. (See exemptions)

Course Number
Course Title
Hours
HUDV Requirements:
HUDV0100 First Year Experience or
1
HUDV0101 Strategies for Academic Excellence/Lifelong Learning
2
Total
1-2
 
Basic Skill Requirements:
ENGL0101 Composition I*
3
ENGL0102 Composition II*
3
SPCH0151 Public Speaking or
SPCH0153 Interpersonal Communication
3
Total
9
 
Mathematics Requirement:
BUSN0110 Business Math*
3
Total
3
 
Humanities Requirement:  (from one of the following disciplines: Art, History, Literature, Music, Philosophy, Theatre or Modern Language):
Humanities Core Elective
3
Total
3
 
Social and Behavioral Science Requirements:
ECON0201 Principles of Macroeconomics or
PSYC0101 Psychology*
3
Total
3
 
Natural and Physical Science Requirement:
  Natural and Physical Science Core Elective
3-5
Total
3-5
   
Total General Education Requirements:
22-25
Business Core Requirements:
BUSN0101 Accounting I
3
BUSN0140 Essential Career Skills
1
BUSN0204 Business Law I*
3
BUSN0210 Introduction to Business
3
BUSN0211 Business Communications*
3
CIST0111 Microcomputer Business Software*
3
Total Business Core Requirements
16
 
Marketing Specialization Requirements:
BUSN0113 Marketing
3
BUSN0216 E-Marketing
3
BUSN0260 Principles of Advertising
3
BUSN0263 Consumer Behavior
3
BUSN0264 Integrated Marketing Communications
3
BUSN0266 Principles of Selling
3
BUSN0268 Services Marketing
3
Total Marketing Requirements
21
 
Electives:
BUSN0104 Small Business Management
3
BUSN0108 Human Relations in Business
3
BUSN0262 Introduction to Entrepreneurship
3
BUSN0285 Occupational Internship
3
BUSN0286 Principles of Management
3
Total Electives
3
 
Total hours required for an Associate in Applied Science in Marketing/Mid Management Degree:
62-65

*See course description for prerequisite.